All-inclusive white label pricing
Product page prices include formulation, packaging and custom labels. There are no extra labelling or compliance charges after you order.
How it works
From first sample to shelf-ready stock
There are two ways to launch with us. White label: put your brand on one of our 100+ tested formulas from 10 units. Private label: develop a formula made for your brand, typically from 1,000 units. This page walks through every step of both.
10 units
White label minimum order
1,000
Private label minimum, in most cases
45,000+
Units per day production capacity
100%
Made on the Gold Coast, Australia
Choose your path
White label or private label?
Same facility, same quality systems. The difference is whose formula it is, how much you order, and how long it takes to reach the market.
| White label Our formula, your brand | Private label A formula made for your brand | |
|---|---|---|
| Formula | One of our 100+ ready-to-label formulas | Developed in our lab from your brief, or reverse engineered from a benchmark |
| Minimum order | 10 units per product | Typically 1,000 units |
| Samples | Full size, no minimum, ordered online | Lab samples for your approval before production |
| Time to market | Days to weeks | Months — set by development, testing, approvals and packaging supply |
| Upfront cost | Low — you pay per order | Higher — development, testing and the first production run |
| Testing | Already stability and preservative-efficacy tested | Stability and preservative-efficacy testing on your formula |
| Compliance documents | SDS, CoA and PIF included | PIF and safety assessment, plus support with EU notification and other registrations |
| Packaging | Choose from our packaging range | Our range, your own packaging, or sourced to spec |
| Labels | Designed by you in our Canva templates | Your artwork, sized to your packaging |
| Formula ownership | Cellular Cosmetics retains the formula IP | Set out in your quote and manufacturing agreement |
| Best for | Start-ups, salons, clinics and testing a new range | Established brands, signature products and scaling up |
Already have a formula? Our OEM contract manufacturing service batches and fills it at scale. Have your own bottles or jars? See our filling service.
Path 1 · White label
White label, step by step
Most white label orders are made and dispatched within days. Here's the full process, from choosing a product to reordering.
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Choose your product and packaging
YouBrowse productsBrowse 100+ formulas by product type, skin concern, hero ingredient or profession. Each product page lists its packaging options, full ingredient list and compliance documents.
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Order a full-size sample
YouNo minimumSelect Sample on the product page and check out. Samples are full size and carry our label, so you can test texture, scent and performance before committing.
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Design your label
YouYour artworkRead the label guideOpen the Canva template for your packaging and design your label. You can also use Illustrator or any other software, as long as the artwork matches our label dimensions — then upload it as a transparent PNG.
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Place your order
YouFrom 10 unitsAdd at least 10 units, choose Custom Brand (MOQ 10), paste your Canva collaboration link (set to Anyone with the link · Can edit) and check out.
Orders under 5,000 units are paid in full at checkout. Prices include formulation, filling, packaging and labelling.
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We batch, fill and label
UsSee lead times belowYour batch is made under ISO 22716 GMP principles, then filled, sealed and labelled to your specification on our Gold Coast production line.
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Quality check and release
UsCertifications & testingEvery product is tested before release, including microbiological release testing, and checked before it's packed.
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Dispatch
UsDomestic orders ship with Australia Post, and orders over 20 kg with MyTeamGE. International orders ship by standard post, with palletised air or sea freight for large orders.
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Sell, then reorder
YouYour SDS, CoA and PIF are available from our document library. Sell units within 12 months of your order date; your customers use them within 12 months of opening. Reorder any time from 10 units.
White label lead times
How long production takes
Approximate production times for white label orders. Shipping time is additional.
| Order size | Production time |
|---|---|
| 1–50 units | Approx. 1–4 business days |
| 50–200 units | 4–8 business days |
| 200–500 units | 6–10 business days |
| 500+ units | 12+ business days — enquire for a precise estimate |
Private label and custom timelines depend on development, regulatory review, ingredient sourcing and packaging lead times. Our filling capacity — up to around 45,000 units a day — is rarely the bottleneck; approvals, artwork and component supply usually set the pace.
Path 2 · Private label
Private label, start to finish
A custom formula built for your brand. Timelines vary with complexity, so each stage ends with a clear checkpoint before we move on.
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Send your brief
YouSend a briefTell us the product type, target markets, key actives or claims, texture, fragrance, packaging, expected volumes and target retail price. Benchmark products help.
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Feasibility and regulatory review
TogetherWe review the brief against the rules in your markets — AICIS and the Poisons Standard (SUSMP) in Australia, the EU and UK cosmetics regulations, and US MoCRA — and flag any ingredient or claim issues before development starts.
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Quote
UsYour sign-offYou receive a quote covering development, testing, packaging and production. Private label minimums typically start at 1,000 units.
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Formulation and lab samples
TogetherSample approvalOur lab develops the formula and sends samples for your feedback. We refine it until you approve. Want to match a product you already love? We can reverse engineer a benchmark.
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Stability and preservative-efficacy testing
UsThe approved formula goes through stability testing and preservative efficacy (challenge) testing to Ph. Eur. 5.1.3 / USP <51>.
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Compliance documentation
UsInternational regulatory guideWe prepare the Product Information File, safety assessment, SDS and CoA, and support CPNP notification for the EU and registrations for other markets.
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Packaging and artwork
TogetherArtwork approvalRead the label guideChoose from our packaging range, supply your own for filling, or have components sourced to spec. We help you check artwork against your packaging dimensions and the label rules for each market.
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Production run
UsBatches are made in our vacuum emulsifying homogeniser, then filled and capped on automated lines, with hot filling for balms and oils. As a guide, a 10,000-unit night cream run takes about 1.5 weeks of production time.
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Quality release
UsEach batch is tested before release, including total aerobic microbial count, yeast and mould, and pathogen screening.
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Delivery and reorders
UsSee case studiesStock ships to you, your 3PL or your retailers, with palletised freight for large orders. Reorders follow the same approved specification, so scaling up is straightforward.
Orders over 5,000 units are typically invoiced as a 50% deposit on order confirmation and the 50% balance before shipment.
Pricing & payment
What you pay, and when
Payment terms
Orders under 5,000 units are paid in full. Orders over 5,000 units are typically a 50% deposit, then 50% before shipment. Established clients with a good payment history may qualify for 30-day terms.
Ballpark pricing in seconds
Use the live estimator on our homepage for indicative per-unit pricing on larger runs. Your formal quote may come in slightly higher or lower.
Prices are in Australian dollars unless stated. We accept bank transfer and credit card.
What you get
Included with every order
Compliance pack
Safety Data Sheet, Certificate of Analysis and Product Information File for your products.
Tested formulas
Preservative efficacy testing to Criteria A and microbiological release testing on every product.
Made in Australia
Formulated and manufactured at our facility in Molendinar on the Gold Coast.
Clear shelf life
Sell within 12 months of your order date. Your customers use within 12 months of opening.
FAQ
Questions about the process
Can I start with white label and move to private label later?
Yes. Many brands launch with white label to test demand, then develop a custom formula once a product is proven.
Do samples have my branding?
No. Samples carry our label so you can evaluate the product itself. Branded orders start at 10 units.
Can I use my own labels or packaging?
We don't apply customer-supplied labels. If you'd rather label products yourself, we can supply them unlabelled — label compliance is then your responsibility. For your own packaging, see our filling service.
How long does private label take?
It depends on formulation complexity, regulatory review, ingredient sourcing and packaging lead times. Production itself is fast — approvals, artwork and component supply usually set the timeline.
Who owns the formula?
Cellular Cosmetics retains the IP for white label formulas. Ownership of a custom formula is set out in your quote and manufacturing agreement.
Do you ship internationally?
Yes, worldwide. Shipping is quoted on size, weight, destination and method, and large orders can go by palletised air or sea freight. See our regulatory guide for market requirements.
What compliance documents do I receive?
SDS, CoA and PIF as standard. For custom products we also prepare the safety assessment and support EU CPNP notification and registrations in other markets.
Can my products come in a printed box?
Yes. Our box manufacturing partner, The Packaging People in Melbourne, already has our packaging dimensions. We can assemble and pack the boxes for you from $2 per unit. See custom boxes.
Can you store my stock or packaging?
Yes. We can store your empty packaging in our climate-controlled facility ahead of production, and offer warehousing and fulfilment for ongoing orders.
Next step
Not sure which path fits?
Order a sample to test a white label product, or send us your brief for a custom formula.