Advanced R&D

Custom Cosmetic Formulation Service

We provide end-to-end custom cosmetic formulation and product development for brands seeking scalable products. From initial concept through to production-ready formulas, our team develops formulations designed to perform, comply, and manufacture efficiently at scale.

Australian MadeAll products made in our Gold Coast facility
MOQ 1000 UnitsIndustry leading low MOQ for custom products
Cosmetic ComplianceOur cosmetics comply with international standards (TGA - AICIS, FDA - MOCRA)
Extensive CapabilitiesCellular Cosmetics possesses the ability to manufacture a wide range of cosmetics

Built for your brief, not a generic base

Every formula is developed from scratch around your exact brief, performance goals, claims, target market, regulatory requirements, and commercial price point. We do not use off-the-shelf bases, white-label shortcuts, or repurposed formulas.

Each product is engineered specifically for your brand, with ingredient selection, texture, stability, and scalability considered from day one to ensure it performs in market and at volume.

1000+ Active formulas in library
45,000+ Unit / day production capacity
6 week average development time

Regulatory-aware from day one

Ingredient selection, formulation strategy, and claim direction are defined upfront and aligned with Australian and key international cosmetic regulations.

This ensures compliance is engineered into the product from the earliest R&D stage, reducing regulatory risk, avoiding costly reformulations, and enabling faster, cleaner market entry across multiple regions.

Custom Formulation Process

1

Initial Consultation & Project Assessment

1-3 weeks
Your journey begins with a comprehensive consultation.
  • We discuss your vision, target market and functional preferences. 
  • You provide details about key ingredient requirements.
  • We provide an initial outline of expected costs, lead times, and MOQ requirements.
2

Sample Development & Client Review

4-8 weeks
Our R&D formulation team begin crafting a sample of your custom product.
  • Development of preliminary samples that meet your requirements.
  • Internal quality checks are conducted.
  • If required, adjustments are applied and further samples are provided.
3

Mass Production & Manufacturing

P.capacity: 45,000 units / day
Once sampling is completed, we transition into mass production via our contract manufacturing service.
  • Batch preparation is initiated in accordance with Good Manufacturing Practices (GMP).
  • Our team will fill, seal, and label each unit according to your specifications.
  • A final quality control check is conducted before products are packaged and shipped.

Products we create

Skincare

Serums, moisturisers, cleansers, masks, toners, and treatment products

Cosmeceuticals

High-performance formulations with active ingredients targeting specific skin concerns

SPF & Suncare

Daily sunscreens, tinted SPF products, and hybrid skincare-SPF formulations

Makeup

Complexion products, primers, foundations, lip products, and treatment-infused makeup

Body Care

Creams, lotions, oils, scrubs, and targeted body treatments

Hair & Scalp care

Shampoos, conditioners, scalp serums, masks, and styling treatments

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More Details

Short answers to common questions about our Custom formulation service

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