Cosmetic claims
Claims about appearance, cleansing, fragrance or keeping skin in good condition — for example “hydrates and softens skin”, “reduces the appearance of fine lines” or “gently exfoliates”.
Label guide
Cosmetic labels, done right
Everything you need to design a compliant label for your white label or private label products: what has to be on it, what you can claim, our label sizes and Canva templates, and the artwork specs to follow.
General guidance only. The brand owner is responsible for final label compliance.
15
Packaging options with label sizes
5 markets
Australia, NZ, EU, UK and US rules
Free
Canva templates, preset to size
10 units
Minimum branded order
Anatomy
What goes on a compliant label
We apply one wrap-around label to each bottle. Hover over each element to see where it sits on our template. Exact requirements vary by market — the next sections cover them.
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Brand name
Your brand. Give it space, but don't let it crowd out mandatory text.
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Product name and function
Say what the product is, e.g. hydrating face serum. It's the “statement of identity” on US labels, and EU/UK labels must show the function unless it's obvious.
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Claims
Cosmetic claims only — appearance, cleansing, moisturising. “Treats acne” and similar claims make a product a therapeutic good in Australia.
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Net quantity
Net volume in millilitres and US fluid ounces on every label, e.g. Net 30 mL (1.01 fl oz).
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Directions for use
How and when to use the product. You can reword ours, as long as the meaning doesn't change.
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Precautionary statement
Our standard precautionary statement, word for word, plus any product-specific statement from the product page — e.g. the fish-derivative statement on our Salmon PDRN serum.
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Ingredient list
Full list, comma-separated, in descending order using INCI names, copied exactly from the product page. EU and UK labels must also name fragrance allergens above threshold.
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Distributed by
Distributed by [Your Business Name], [City, State, Postcode]. The EU and UK also need a local Responsible Person; the US needs a US address, phone number or website for adverse-event reports.
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12M PAO symbol
The 12M PAO (Period After Opening) symbol must appear on every label — it shows the product should be used within 12 months of opening. EU/UK products with a durability of 30 months or less also need a best-before date.
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Country of origin
“Made in Australia” must appear on every label. Our products are made at our Gold Coast facility, so the claim is accurate.
Our requirements
Must appear on every label
These come from our label design guidelines and apply to every order, whichever market you sell in. Labels missing any of them are sent back for changes.
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Net volume in mL and fl ozRequired
Both units, e.g. Net 30 mL (1.01 fl oz) or Net 50 mL (1.69 fl oz).
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Precautionary statement, word for wordRequired
“Suitable for all skin types. For external use only. Discontinue use if irritation occurs. Keep out of reach of children. Store below 25°C and away from direct sunlight.”
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Directions for useRequired
Copy them from the product page. You may reword them, but the meaning must stay the same.
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Ingredient list, exactly as on the product pageRequired
Comma-separated, in descending order, with the same INCI names. Don't edit, reorder or shorten it.
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“Made in Australia”Required
Every product we make is made at our Gold Coast facility.
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“Distributed by” lineRequired
Distributed by [Your Business Name], [City, State, Postcode]. Adding your website is optional.
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12M PAO symbolRequired
The 12M PAO (Period After Opening) symbol — the open-jar icon marked 12M. Our template includes it.
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Mandatory text in EnglishRequired
You can add other languages, but every mandatory element must also be in English.
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Not enough room? Use outer packagingNote
Mandatory information can go on outer packaging such as a box instead — but you must tell us by email or in the note at checkout, or the label will be sent back.
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Batch/lot code — we print it for youNote
We print the batch/lot code on the base of every bottle, so you don't need to add one to your label.
Download our label design guidelines to keep beside you while you design.
Requirements by market
What each market requires
Selling in more than one market? Build one master label that meets all of them — the EU and US add the most requirements.
Australia
Consumer Goods (Cosmetics) Information Standard 2020, enforced by the ACCC
- Full ingredient list, prominent and clearly legible, on the container. If it won't fit, it must be shown another way that lets customers see it — for example on a tag or leaflet.
- Order: descending by mass or volume — or ingredients at 1% or more in descending order, then those under 1% in any order, then colour additives in any order.
- Names: English or INCI names. Incidental ingredients don't need to be listed.
- Net quantity and the packer's name and address on pre-packaged goods, under trade measurement law.
- Warning statements required by the Poisons Standard (SUSMP) if the formula contains a scheduled substance.
- Cosmetic claims only. Therapeutic claims make the product a therapeutic good regulated by the TGA.
New Zealand
Cosmetic Products Group Standard 2020, administered by the Environmental Protection Authority
- Ingredient labelling that complies with the requirements of Australia, the USA, Canada, the UK or the EU is accepted, so an Australian-compliant ingredient list generally works in New Zealand.
- Ingredients must also comply with New Zealand's ingredient schedules, which are aligned with the EU lists.
- Claims must be accurate and able to be backed up under the Fair Trading Act.
European Union
Regulation (EC) No 1223/2009, Article 19
- Responsible Person: name and address of an EU-based Responsible Person.
- Country of origin for imported products, e.g. Made in Australia.
- Nominal content by weight or volume.
- Date of minimum durability (“best before end of” or the hourglass symbol) when durability is 30 months or less. Longer-lasting products show the PAO symbol instead.
- Precautions for use.
- Batch number — we print this on the base of every bottle for you.
- Function of the product, unless it's clear from the presentation.
- Ingredient list in INCI names, including fragrance allergens above 0.001% in leave-on or 0.01% in rinse-off products.
- Mandatory text in the language required by each country where it's sold.
United Kingdom
UK Cosmetics Regulation, enforced by the Office for Product Safety and Standards
- The same label elements as the EU, with the name and address of a UK-based Responsible Person.
- Products must be notified through the UK's Submit Cosmetic Product Notifications (SCPN) service before sale.
- Great Britain still uses the original fragrance allergen list and hasn't adopted the EU's expanded list. Northern Ireland follows EU rules.
United States
FD&C Act, Fair Packaging and Labeling Act (21 CFR 701) and MoCRA
- Statement of identity — what the product is — on the part of the label customers see first.
- Net quantity in metric and US units (e.g. Net 30 mL (1.01 fl oz)) in the lower 30% of the part of the label customers see first.
- Name and place of business of the manufacturer, packer or distributor, with “Distributed by” or “Manufactured for” if it isn't the manufacturer.
- Ingredient declaration in descending order of predominance. Ingredients at 1% or less can follow in any order, with colour additives last.
- Warnings where required.
- MoCRA contact: a US address, US phone number or electronic contact (such as a website) for adverse-event reports.
- Products for professionals only must state that they're for use only by licensed professionals.
- Country of origin marking on imported products, e.g. Made in Australia.
General guidance, current at October 2026. Regulations change, so confirm the requirements for your products and markets before printing. Our international regulatory guide has more detail.
Who's responsible for the label?
The brand owner — the supplier, or the Responsible Person in the EU and UK — is legally responsible for label compliance. We supply the ingredient list and compliance documents for every product, and can help with safety assessments, PIFs and EU notifications if you need them.
Claims
What you can say on a label
Claims are where most label problems start. Keep them cosmetic, accurate and backed by evidence you hold.
Therapeutic claims
Claims to treat, cure or prevent a condition — “treats acne”, “heals eczema”, “anti-inflammatory” — make a product a therapeutic good in Australia and a drug in the US.
“TGA approved” or “FDA approved”
Cosmetics aren't approved by either regulator, so these phrases mislead customers. Describe what you can substantiate instead.
SPF and sun protection
SPF claims need testing to AS/NZS 2604, and primary sunscreens are TGA-regulated in Australia. Only put SPF on a label when the formula has been tested for it.
Natural, organic, vegan, cruelty-free
These must be accurate and provable. Certification logos need certification, and regulators are actively pursuing greenwashing.
“Clinically proven” and “dermatologist tested”
Only use these if you hold test results for your exact finished product. An ingredient supplier's data doesn't cover your formula.
Made in Australia
Products made at our Gold Coast facility can carry “Made in Australia”. The Australian Made kangaroo logo needs a licence from the Australian Made Campaign.
“Free from” claims
“Paraben-free” or “fragrance-free” must be true for every ingredient, including components of fragrance blends and raw-material carriers.
Product-specific statements
Some formulas have a recommended statement on their product page — for example the fish-derivative statement on our Salmon PDRN serum. Copy it onto your label.
Label sizes
Label dimensions and Canva templates
Design to these exact sizes (height × width). Each Canva template is already set to the right dimensions.
| Packaging | Label size (H × W) | Template |
|---|---|---|
| 30 mL frosted glass bottle (clear or amber) | 37.5 × 85 mm | Open in Canva |
| 30 mL white airless bottle | 67 × 99 mm | Open in Canva |
| 30 mL silver airless bottle | 45 × 102 mm | Open in Canva |
| 50 mL white airless bottle | 101 × 99 mm | Open in Canva |
| 50 mL silver airless bottle | 76 × 102 mm | Open in Canva |
| 100 mL jar — white | 23 × 220 mm | Open in Canva |
| 100 mL jar — amber | 23 × 220 mm | Open in Canva |
| 125 mL bottle — white or clear (spray or pump) | 91 × 136 mm | Open in Canva |
| 125 mL bottle — amber | 91 × 136 mm | Open in Canva |
| 500 mL matte white pump bottle | 91 × 136 mm | |
| 1 L pump bottle and 2–20 L bulk | 105 × 145 mm | Open in Canva |
| 3 mL eyelash serum bottle — silver | 45 × 62 mm | Open in Canva |
| 3 mL eyelash serum bottle — black | 45 × 62 mm | Open in Canva |
| 10 mL lip balm twist tube | 45 × 62 mm | Open in Canva |
| 25 mL sheet mask sachet | 136 × 91 mm | Open in Canva |
Sizes match the label dimensions on our product pages. Packaging not listed? Ask us for the label size before you design.
Label types
How your labels are printed
Know the stock before you design — it changes how colours and text look on the bottle.
Clear stock — our default
Every label is printed on clear stock unless your packaging is listed below as an exception.
White matte — 30 mL frosted glass
Labels for the 30 mL frosted glass bottle (clear or amber) are printed on white matte stock.
The bottle shows through
On clear stock, any area you leave unprinted shows the container colour. Want a solid look? Add a background colour to your design.
Special printing or finishes
Want a specific print treatment or finish? Ask in the note at checkout and we'll confirm what's possible.
Compliance is yours
We check labels against our guidelines, but making sure the label meets the rules of every market you sell in is your responsibility.
Downloads
Our guidelines and label template
The one-page label design guidelines, plus a filled-in example on our 30 mL silver airless label (102 × 45 mm) showing where every mandatory element goes.
Artwork specs
Artwork checklist
Run through this before you share your design. These specs come from our label design guidelines.
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Exact label sizeRequired
Artwork must match the height × width for your packaging in the label sizes table.
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2 mm bleedRequired
Extend background colours and images 2 mm beyond the trim edge so no white line shows after cutting.
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2 mm safe zoneRequired
Keep all text and logos at least 2 mm inside the trim edge so nothing is cut off or lost around a curve.
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Minimum font size 4Required
No text smaller than size 4, including the ingredient list. US ingredient declarations also have a minimum lettering height of 1/16 inch.
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Mandatory text in EnglishRequired
Every mandatory element must be in English. You can add other languages alongside it.
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Design for clear stockRecommended
Most labels are clear, so the container shows through. Put mandatory text on a solid background panel or check it reads clearly against the bottle colour.
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Keep text off the seamRecommended
On wrap-around labels for jars and tubes, keep key text away from where the label ends meet.
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Start from our templateRecommended
Our 30 mL silver airless example shows where each mandatory element goes.
Design in Canva
Design your label in Canva
The fastest route for white label orders. A free Canva account is all you need.
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Make it yours
YouAdd your logo, product name, colours and claims. Keep every mandatory element and paste in the ingredient list from the product page.
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Check it
YouRun through the artwork checklist — size 4 minimum text, 2 mm safe zone and bleed — and the rules for every market you'll sell in.
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Share the link
YouClick Share, set the collaboration link to Anyone with the link with Can edit access, then Copy link.
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Add it to your order
YouOn the product page choose Custom Brand (MOQ 10), paste the link into the label submission field, add at least 10 units and check out. Using outer packaging for mandatory information, or want a special finish? Say so in the note at checkout.
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We print and apply
UsWe print your label to size and apply it to every unit during production.
Using Illustrator, Affinity or another tool? Export your artwork at the exact label size and upload it on the product page instead.
Common mistakes
Mistakes we send back
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Missing ingredient list or precautionary statementDon't
Both are mandatory. Copy them exactly — the precautionary statement word for word.
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Editing the ingredient listDon't
Reordering, shortening or “tidying” INCI names makes the list inaccurate. Copy it exactly.
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Text below size 4 or too close to the edgeDon't
Small text is unreadable once printed, and anything inside the 2 mm safe zone can be trimmed off.
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Millilitres onlyDon't
Every label needs mL and US fl oz, e.g. Net 30 mL (1.01 fl oz).
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Therapeutic or medical claimsDon't
“Treats”, “cures”, “heals” and “prevents” move a product out of the cosmetics category.
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Tell us about outer packagingDo
If mandatory information is on a box rather than the label, email us or add a note at checkout.
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Design for your strictest marketDo
If you'll sell in the EU or US, build those requirements into one master label from the start.
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Print a test copy at 100%Do
Wrap it around the actual packaging to check fit, curves and readability.
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Add product-specific statementsDo
Copy any recommended statement from the product page, such as allergen or fish-derivative warnings.
Using your own labels?
We don't apply customer-supplied labels. If you'd rather label products yourself, we can supply them unlabelled — compliance with labelling laws is then your responsibility.
FAQ
Label questions
Can I design my label in something other than Canva?
Yes. Use Illustrator, Photoshop, Affinity or any design tool, as long as the artwork matches the label dimensions for your packaging. Upload it on the product page.
Where do I get the ingredient list?
Every product page has an internationally compliant full ingredient list. Compliance documents are in our document library.
Why is my label clear? Can I get white?
All labels are printed on clear stock, except for the 30 mL frosted glass bottle, which uses white matte. On clear stock the container colour shows through unprinted areas, so add a background colour for a solid look. For a specific print treatment or finish, ask in the note at checkout.
Do I need an expiry date?
Australian law doesn't require one, but our guidelines require the 12M PAO symbol, which shows the product should be used within 12 months of opening. In the EU and UK, products with a minimum durability of 30 months or less also need a best-before date — that includes our white label products.
My product is tiny. Where does the ingredient list go?
Mandatory information can go on outer packaging, such as a box, instead of the label. Tell us by email or in the note at checkout so we don't send the label back. Australian and EU rules also allow the ingredient list on a tag or leaflet when it won't fit — talk to us before you rely on this.
Can my label be in another language?
Yes, as long as all the mandatory information is also in English.
Do I need a batch number on my label?
No. We print the batch/lot code on the base of every bottle during production, so leave it off your label design.
Do I need to list fragrance allergens?
In the EU and UK, yes — above 0.001% in leave-on and 0.01% in rinse-off products. The EU's expanded list applies to products placed on the market from 31 July 2026. See our allergen labelling update for our formulas.
Can I put “Made in Australia” on my label?
Yes, for products made at our Gold Coast facility. The Australian Made kangaroo logo needs a separate licence.
Will you check my label for compliance?
We can help. Our team supports label compliance and documentation for Australia, the EU, the US and other markets. Final responsibility sits with the brand owner.
Can I supply pre-printed labels?
No — we don't apply customer-supplied labels. We can supply products unlabelled so you can label them yourself.
Next step
Ready to design?
Pick your product, open the template and order from 10 units.