Client Projects

Case Studies

A snapshot of OEM, contract manufacturing, and private label projects we routinely deliver for brands across Australia and internationally.

De-identified for client confidentiality
2000+
Brands Partnered
45,000+
Daily Production Capacity
240+
Countries Exported To
1000+
Active formulas in library
E-Commerce Brand White Label

Shea Butter Night Cream

DTC skincare brand — Sydney, NSW

Client required a benchmark product to be reverse-engineered and improved with additional active ingredients. Full PET validation completed. Product passed stability testing at 25°C/60% RH and 40°C/75% RH accelerated conditions. Contracted for ongoing automated filling at 10,000 units per month with custom branded packaging.

"We came to Cellular with a competitor product and asked them to make it better. They reformulated it with higher-grade shea butter and added niacinamide — our customers noticed the difference immediately."

— Brand Founder, Sydney
Lead time: 1.5 weeks / 10,000 units Batch: 500 L / month Unit price: $2.00 – $3.00
Beauty Salon Private Label

Peptide Balm — 6 Product Range

Boutique salon chain — Gold Coast, QLD

Salon owner sought a private label range to retail to existing clientele. Custom alterations were made to our white label peptide balm including a bespoke fragrance blend and adjusted texture for facial massage application. Full stability tested. Automated hot filling to complete contracted 5,000 units per month across 6 SKUs. Labels designed in-house by client with our INCI and compliance documentation provided.

"Having our own branded range has completely changed our retail revenue. Clients trust us and love that it's made in Australia. Cellular handled everything from formulation to filling — we just designed the labels."

— Salon Director, Gold Coast
Lead time: 4 days / 5,000 units Batch: 150 L / month Unit price: $2.50 – $3.00
Influencer Brand Custom Formulation

Fragrance Mist — Custom Scent Development

Social media influencer — Melbourne, VIC

Influencer with 280K+ following approached us to develop a signature fragrance mist as their first product launch. Custom fragrance was developed through three rounds of scent profiling and incorporated into a fine mist base. IFRA compliant. Allergen-declared. Contracted to fulfil 30,000 units per month across two fragrance variants. Full packaging sourcing and label compliance managed by our team.

"I had zero experience in cosmetics — Cellular walked me through every step from the fragrance brief to the final boxed product. My first drop sold out in 11 hours."

— Content Creator, Melbourne
Lead time: 2 weeks / 20,000 units Batch: 2 x 1,000 L / month Unit price: $1.75 / unit
Allied Health OEM / Contract Manufacturing

Muscle Recovery Cream — Clinical Grade

Physiotherapy clinic group — Brisbane, QLD

Physiotherapy group with 4 clinics required a professional-grade muscle recovery cream for retail to patients and use during treatment sessions. Formulated with 5% menthol, arnica extract, and magnesium. Full GMP manufactured. PET validated. TGA-assessed ingredient profile. Supplied in 250mL professional tubes and 500mL clinic refill tubs. Branded under the clinic's name with full compliance documentation provided.

"Our patients kept asking what cream we were using during sessions. Now they buy it from reception. It's become a genuine revenue stream for our practice — and it's our own brand."

— Practice Principal, Brisbane
Lead time: 5 days / 3,000 units Batch: 200 L / month Unit price: $3.50 – $4.20
Online Retailer White Label + Fulfilment

12-Product Anti-Ageing Range

Online skincare retailer — Perth, WA

Established online retailer transitioning from reselling third-party brands to launching their own private label range. Selected 12 products from our white label catalogue including serums, creams, and cleansers. Custom fragrance applied across the range for brand consistency. Full compliance documentation, SDS, CoA, and CoC provided for each SKU. We handle ongoing production, labelling, and 3PL dispatch to their fulfilment centre.

"We went from 15% margins reselling someone else's products to 68% margins on our own range. Cellular set up the entire line in under 6 weeks — compliance docs and all."

— E-Commerce Director, Perth
Lead time: 2.5 weeks / 15,000 units Batch: 800 L / month Unit price: $1.90 – $3.80
E-Commerce Brand R&D + Contract Manufacturing

Vitamin C Brightening Serum — Custom Formula

DTC skincare startup — Auckland, NZ

New Zealand-based startup required a hero product for their launch. Custom formulated a stabilised 15% L-Ascorbic Acid serum with ferulic acid and vitamin E. Full R&D from brief to bench sample in 3 weeks. PET and 12-month accelerated stability completed. Manufactured, filled, and exported to NZ with full regulatory documentation for MedSafe cosmetic notification. Now scaling to second and third SKUs.

"We briefed them on a Monday, had the first bench sample by the following week, and were selling online within two months. The quality is on par with brands charging five times our price."

— Co-Founder, Auckland
Lead time: 1 week / 8,000 units Batch: 300 L / month Unit price: $2.80 / unit
Dermal Clinic Private Label + Professional Sizes

Tattoo Aftercare Cream — Clinic Edition

Tattoo & dermal therapy studio — Adelaide, SA

Tattoo studio with integrated dermal therapy services needed a dual-purpose aftercare cream for post-tattoo healing and post-treatment recovery. Formulated with panthenol, allantoin, and centella asiatica. Supplied in 50g retail tubes for client take-home and 1L professional clinic tubs. Custom label with aftercare instructions printed directly on packaging. Full SDS and CoA documentation provided for salon insurance compliance.

"Every client walks out with our aftercare cream. It's branded with our studio logo, the instructions are on the tube, and it's genuinely better than anything we were previously recommending. It basically sells itself."

— Studio Owner, Adelaide
Lead time: 3 days / 2,000 units Batch: 80 L / month Unit price: $2.20 – $5.50
International — UK White Label + EU Compliance

Hyaluronic Acid Serum — EU/UK Compliant

DTC skincare brand — London, UK

UK-based brand required an Australian-made hyaluronic acid serum compliant with EU Cosmetics Regulation (EC) No 1223/2009 for sale in the UK and EU markets. Full Product Information File (PIF) prepared. CPNP notification documentation provided. Allergen declarations completed to Annex III. SDS, CoA, and CoC issued per batch. Client supplied their own packaging from a UK supplier — we filled, labelled, and exported via sea freight.

"Finding an Australian manufacturer that actually understood EU compliance was the hard part. Cellular had the PIF, CPNP docs, and allergen declarations ready before our first batch even shipped. No other manufacturer we spoke to could do that."

— Brand Director, London
Lead time: 2 weeks / 12,000 units Batch: 450 L / month Unit price: $2.40 / unit
OEM / Contract Full Contract Manufacturing

Glycolic Peel Range — 3 Strengths

Professional skincare distributor — Melbourne, VIC

Distributor supplying dermal clinics nationally required a professional-grade glycolic peel range at 10%, 15%, and 20% concentrations. pH-controlled formulation to ensure clinical efficacy within safe parameters. Each strength independently PET and stability tested. Manufactured under strict GMP with full batch traceability. Client supplied their own custom glass bottles — we filled, sealed, and shipped bulk pallets to their Melbourne warehouse.

"We supply 60+ clinics across Australia. Cellular's batch consistency is critical for us — every peel performs identically. Their QC process and documentation is the reason we switched manufacturers."

— Operations Manager, Melbourne
Lead time: 1 week / 6,000 units Batch: 250 L / month Unit price: $3.20 – $4.50
Influencer Brand White Label — Customer Packaging

Lip Plumping Balm — Limited Edition Drops

Beauty influencer — Brisbane, QLD

Beauty creator with 150K+ following launched a series of limited-edition lip balm drops. Client sourced their own custom rose-gold tubes from a Chinese packaging supplier and shipped them directly to our facility. We filled, labelled, and shrink-wrapped each unit. Three colourway drops across 6 months, each selling out within 48 hours. All INCI and allergen declarations provided for client's Shopify product pages.

"I wanted the packaging to be really premium and specific — Cellular let me source my own tubes and just handled the filling. Each drop sells out and we've already planned the next four."

— Beauty Creator, Brisbane
Lead time: 3 days / 3,000 units Batch: 60 L per drop Unit price: $1.90 / unit
International — Singapore Private Label + Export

Bakuchiol Oil Serum — Retinol Alternative

Luxury skincare e-tailer — Singapore

Singaporean retailer curating an "Australian-made clean beauty" range for the Southeast Asian market. Required products free from retinol due to regional consumer preference for plant-based alternatives. Selected our bakuchiol oil and vegan collagen serum. All products reformulated as fragrance-free for the tropical climate market. HSA (Health Sciences Authority) compliant documentation provided. Exported quarterly via air freight with temperature-controlled packaging.

"The 'Australian Made' positioning is incredibly powerful in Asia. Cellular understood our market requirements — no retinol, no fragrance, clean INCI — and delivered exactly that."

— Buying Director, Singapore
Lead time: 2 weeks / 5,000 units Batch: 180 L / quarter Unit price: $3.60 – $4.80
Day Spa White Label — Professional Sizes

Coconut Cream Cleanser — 1L Professional Refills

Luxury day spa — Byron Bay, NSW

High-end day spa required professional backbar sizes for treatment rooms alongside retail sizes for the front desk. Selected our coconut cream cleanser, rosehip oil, and ceramide cream in both 1L pump bottles (professional) and 50mL retail sizes. Minimalist label design with spa branding. All products vegan, cruelty-free, and palm oil-free to align with the spa's sustainability charter. Quarterly reorders managed on standing order.

"Our therapists go through litres of cleanser a week. Having our own brand in 1L backbar bottles and matching retail sizes means our clients buy the exact product they experienced during their treatment."

— Spa Manager, Byron Bay
Lead time: 5 days / 1,500 units Batch: 120 L / quarter Unit price: $2.80 – $8.50
OEM / Contract Custom R&D + Manufacturing

Copper Peptide Serum — Novel Formulation

Cosmeceutical brand — Sydney, NSW

Client provided a target ingredient brief — GHK-Cu copper peptide at 1% with a lightweight gel-serum base. No existing formula in our catalogue matched. Full custom R&D undertaken: 4 bench samples, 2 reformulations based on client feedback, final formula locked within 5 weeks. Accelerated stability completed at 40°C/75% RH. PET validated to Ph. Eur. 5.1.3 Criteria A. Now in ongoing production with the client scaling to a 5-SKU peptide range.

"Most manufacturers said copper peptide was too difficult to stabilise at that concentration. Cellular's lab team nailed it in the third iteration. The texture and colour stability are exceptional."

— Product Development Manager, Sydney
Lead time: 1.5 weeks / 4,000 units Batch: 160 L / month Unit price: $4.20 / unit
E-Commerce Brand Private Label — Men's Grooming

Beard Oil & Peppermint Balm — Men's Range

Men's grooming brand — Hobart, TAS

Startup founder launching a men's grooming line through Shopify and Amazon AU. Selected our deluxe beard oil and peppermint balm as the first two SKUs, with custom masculine fragrance profiles developed for each. Packaging sourced by client from a local Tasmanian supplier — matte black glass dropper bottles and aluminium tins. We filled into client-supplied packaging and applied waterproof labels. Full Amazon compliance documentation provided including SDS and GHS labelling.

"I needed a manufacturer who could work with my own packaging. Cellular filled directly into my custom bottles without any fuss. The Amazon compliance docs saved me weeks of back-and-forth with Seller Central."

— Founder, Hobart
Lead time: 4 days / 2,500 units Batch: 100 L / month Unit price: $3.00 – $3.80
Allied Health Custom Formulation

Barrier Repair Cream — Eczema-Prone Skin

Naturopathic clinic — Cairns, QLD

Naturopath treating clients with eczema and dermatitis required a ceramide-rich barrier repair cream free from fragrance, essential oils, and common irritants. Fully custom formulated with ceramide NP, cholesterol, phytosphingosine, and colloidal oatmeal. Dermatologically assessed formulation. Hypoallergenic claim validated. Supplied in 100g tubes for clinic retail and 500g tubs for practitioner application. Full ingredient transparency documentation for practitioner reference.

"My patients need something genuinely therapeutic, not cosmetic marketing. Cellular formulated exactly what I specified — no fragrance, no irritants, clinically relevant ceramide ratios. My patients finally have something that works."

— Naturopath, Cairns
Lead time: 5 days / 1,200 units Batch: 60 L / month Unit price: $4.50 – $9.00
International — USA OEM + FDA Registration

Vitamin C Toner & AHA Scrub — US Market Entry

Clean beauty startup — Los Angeles, CA

US brand seeking Australian-manufactured products for the "clean beauty" positioning valued in the American market. Selected two hero SKUs — vitamin C toner and AHA fruit acid scrub. All products manufactured under our FDA-registered facility (FEI: 3030425257). Full FDA cosmetic product listing completed. GHS-compliant SDS provided. Labelling reviewed for US FD&C Act compliance including drug-cosmetic boundary assessment for the AHA claim set. Shipped via consolidated sea freight to LA.

"Australian-made is a genuine differentiator in the US clean beauty space. Cellular's FDA registration meant we didn't need to find a separate compliance consultant — they handled everything from formulation to FDA listing."

— Co-Founder, Los Angeles
Lead time: 2.5 weeks / 10,000 units Batch: 600 L / month Unit price: $2.10 – $2.90
E-Commerce Brand Reverse Engineering + R&D

Overnight Repair Cream — Competitor Benchmark

DTC skincare brand — Gold Coast, QLD

Client supplied a competitor's overnight cream retailing at $89 and asked us to reverse-engineer and improve it. Our lab deconstructed the INCI, identified the active architecture, and reformulated with superior peptide complex (Matrixyl Synthe'6) and encapsulated retinol for improved stability. Bench sample approved on second iteration. Final product outperformed the benchmark in consumer blind testing. Client retails at $45 with 72% margin.

"We gave them a competitor product worth $89 and said 'make it better for half the price.' They didn't just match it — the blind test showed ours outperformed it. Our customers agree."

— Brand Founder, Gold Coast
Lead time: 1 week / 7,000 units Batch: 350 L / month Unit price: $3.40 / unit
International — UAE Private Label + Halal Compliance

Daily Skin Defence SPF Range — Middle East

Luxury cosmetics retailer — Dubai, UAE

Dubai-based retailer required a 4-SKU sun protection and daily defence range for the Middle Eastern market. All formulations verified alcohol-free and porcine-free for halal suitability. Lightweight, non-greasy textures developed specifically for hot, humid climates. Dubai Municipality cosmetic registration documentation prepared. Arabic INCI translation provided for bilingual labelling. Client supplied premium Italian glass packaging — we filled, labelled (English + Arabic), and exported via air freight.

"Australian sun care is trusted globally. Cellular formulated specifically for our climate — lightweight, no white cast, halal suitable. The bilingual labelling and Dubai Municipality paperwork was handled seamlessly."

— Procurement Director, Dubai
Lead time: 3 weeks / 8,000 units Batch: 400 L / quarter Unit price: $3.80 – $5.20

Confidentiality & Non-Disclosure

All case studies presented on this page have been fully de-identified to protect client confidentiality. Brand names, business names, logos, and any identifying details have been removed or altered. We operate under strict non-disclosure agreements (NDAs) with every client and will never publicly disclose the identity of any brand we manufacture for. Product details, pricing, and project scopes shown are representative and may be generalised. Your brand, your formulations, and your commercial relationship with Cellular Cosmetics will always remain strictly confidential.

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