White Label Skin Care vs Private Label Skin Care
So you're interested in starting your own skin care line? Great! You have likely come across the terms white label and private label, but what do they mean?
Both are great options, but each has its own unique benefits. Here, we'll break down the key differences between white label and private label so you can make the best decision for your business.
What Is White Label Skin Care?
So you've decided that you want to enter the ever-growing skin care industry. Great! But now you have to decide on a business model. Do you want to create your own products from scratch, or do you want to use someone else's existing formulas?
This is where white label skin care comes in. White label skin care is a business model in which you private label someone else's products. This means that you slap your own branding on someone else's products, and then sell them as your own.
The main benefits of white label skin care are that you aren't required to develop the product yourself. Put simply, you will be advertising the manufacturers product as your own. As a result, business that follow the white label structure are often easier to set up and scale. In most cases, due to the white label product already begin in existence, it doesn't require an enormous level of investment in research and development, branding, and marketing.
What Is Private Label Skin Care?
Private label skin care is made-to-order skincare that's branded with your company's name and logo. Manufacturing and packaging is done in a contract manufacturer's facility, and you have complete control over the ingredients, design, and packaging. Private label products are a great way to build your brand and stand out from the competition.
As a result, if you're deciding to go with private label skin care then you will end up with a custom & unique product for your brand. This allows your business to stand out, but on the downside, you may be required to order in bulk quantities, demanding large capital.
The Difference Between White Label and Private Label Skin Care
So, what's the difference between white label and private label skin care? In short, white label products are products that are made by a manufacturer and sold to other businesses who then put their own branding on them. Private label products, on the other hand, are products that are made by a manufacturer specifically for one business.
Which Is Right for You: White Label or Private Label Skin Care?
There are pros and cons to both options. White label products can be a more cost-effective way for businesses to get their hands on quality skincare products, as they don't have to go through the process of designing their own products. However, private label products offer businesses more control over the quality of the products they're selling, as they're made in-house under their own strict guidelines.
So, which is right for you? Ultimately, it depends on your needs and budget.